Marketing is more of an art than a science, and it should comfort the small business owner to know that large companies often waste their ample advertising budget and fail miserably while small business entrepreneurs very often are smashing successes in the marketing arena with a shoestring budget. There are quite a few variables associated with marketing and advertising, and it is sometimes tough to know for sure which technique will yield the most cost-effective results. That being said, being professional with everything relating to your home business is essential to your plan.
clipped from www.hbcmagazine.com
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